TDTLTO -- Part 3: The Revelation Revealed
Published: Sun, 05/04/14
Re: TDTLTO -- The Day The Light Turned On
Part 3: The Revelation Revealed
Hello,
Marlon here.
In our last email, I talked about how
Pandora's Box had been opened.
To find out what Pandora's Box is,
you'll want to attend the event 5/5.
The join page is here:
http://marlonsnews.com/pandora
Moving on...
I couldn't believe what I heard.
The graphical emails were gorgeous. The
sales letters looked stunning.
The promotions were very powerful.
I wondered to myself, "He HAS to have a
full-time designer doing all this. But
what's the workflow?"
That's when I stumbled across a "backdoor"
page that I wasn't supposed to see that led
to the Revelation...
Before I get to that...
let me catch you up on the timeframe.
Yanik's birthday party was Jan, 2004. Believe it
or not, the old sales letter for it is still
online:
http://www.surefiremarketing.com/bday/?10189
Don't sign up 'cause that party is way over...
:)
I bring up this timeframe to clarify things.
My mum passed on and my dad recuperated
sucscessfully from the cancer and is doing
fine to this day.
Anyway, at that event I met a guy I'll refer
to as Ted. And ran into his online promotions
this year.
To protect his identity and because he's a
controversial personality amongst some of
my friends, and because he doesn't want the
publicity anyway, I'm referring to him as
Ted.
Which leads me to earlier this year...
Right there...in front of my eyes...in all
its glory I saw it.
This page that was so stunning and powerful
in both graphical design and sales power,
it was awesome.
As I dug into Google, I found multiple pages
with variations on the design.
This was so unique and fresh, it stood out
and demanded attention.
How do you communicate in the age of
overwhelm?
You stand out.
How do you stand out?
Text and graphics.
Yes, as a copywriter I still do believe
text trumps words. By the same token,
it has been said a picture is worth a
thousand words.
You can't separate one from the other.
There's something in our brains from
long ago that is influenced heavily by
PICTURES...
But Ted didn't stop there. No siree
bubba.
He took it one step further.
He sent out daily graphical emails
that leaped out of the email box.
I felt flabbergasted when I looked at
them.
These "pop-off-the-page-and-out-of-
your-email-box" promotions were selling
out trainings for $3,000 to $5000 and
putting 150 people in seminars at 2 or 3
g's a head (I don't know the exact price).
Of course, he had video elements also. But
even that was nothing at all like what
others were doing.
Lisa and I had done a LOT of html emails
over the years and brought in a ton of
sales with them.
Which is why I *thought* he must have a
full-time designer cranking this stuff
out.
Which foreshadows....The Revelation.
I HAD to dig deeper.
In searching Google, I found a link to
a thing he stopped selling a year or two
ago.
It had an order link. I clicked. It worked.
I bought.
Not much money. 150.00 or something like
that.
Inisde was a Goldmine BECAUSE he had several
videos showing how he did his graphics.
I was like a little kid in a candy store.
OH MY GOSH.
That is so SIMPLE! I can't believe that's
how he's doing all that.
One time, 3 years ago or so he had a base
graphic design done by a "real" designer.
But the fees where less than I expected
because he didn't need a "whole" design. He
only needed a very specific chunk of it.
Everything else was all his.
Which would normally sound like it takes a
lot of skill, right?
Except as he demonstrated how he created the
jaw-dropping covers, membership cards, banners,
pictures with stunning drop shadows...products
on ipads....
And much more...
Come to find out, he spent a sum total of
about 15 seconds creating MOST of those...but
NOT in the way most people have learned.
See, while he used a few items from the
cheapo "graphic packs" sold on the market
nowadays, but used them VERY cleverly in a way
not many know to do, that wasn't his "s-e-c-r-e-t."
His secret was even more cool.
Because it meant all these things could be
CUSTOM and not look like everyone else's.
The big drawaback of graphic packs is just that
everyone uses them, so you instead of standing
out you blend in.
Exactly the OPPOSITE of what you want. Don't get
me wrong. They've a fantastic value. Just that
Ted took things to a whole 'nother level.
Now, the training was only a FEW videos.
And the bulk of those were spent showing how
he WRITES his emails, and sone on how he
designed them.
But the door had been OPENED.
The light went on.
Instead of becoming a graphic designer, he
as using HUGE SHORTCUTS that even I wasn't
aware of.
And while I never did most of my own graphics,
since Lisa did those most of my years in this
biz, I WAS conversant in graphics and able to
do things on my own.
He had done something NO ONE else I knew had.
He had overcame the big obstacle to doing high-
quality looking graphics -- the learning curve
by taking huge but extremely effective shortcuts.
Like imagine this...
You send out a promotion. One of your friend
sees it and says, "Wow, that looked really hot.
Who was your designer."
You look them dead-eye and spit back, "I
was. I was the designer."
Imagine their response!
And that's absolutely NOT a fantasy. It's a
reality.
The is the Game 2014 style, at a whole new
level.
But I know what you're thinking:
1. It's too expensive
2. It's too hard
3. The learning curve is too big
4. There's no payoff in doing it
5. I don't have the time
6. Blah, blah, blah
And frankly, those objections are simply too
much and too many to handle in this email.
That is why I'm holding a special event
called Pandora's Box Unleashed...
On this event, I will perform graphical
miracles.
Yes I said that.
You will see me perform what to me are
graphical miracles.
What if everything you believed or thought
about doing graphics, standing out from
the crowd and breaking through the noise
was totally changed by a 1-click miracle?
It's not even what you think it probably
is. But if you want to know more, I have
to SHOW you, not TELL you.
You can find out by signing up here:
http://marlonsnews.com/pandora
Best wishes,
Marlon Sanders