Even for what you eat, there are many, many alternatives!
Diets are a Value Equation. And it's very
fascinating to LISTEN as each promoter of a diet or food lifestyle pitches their Value Equation. There is a LOT to learn from this!
I watch the stream of PUBLICITY concerning vitamins, herbs and research put out by "supposed" lab research programs and scientists. You see a CONSTANT stream of negative publicity concerning alternative health things.
See, one way to SELL your Value Equation is to get PUBLICITY on it because people don't question it.
I'd like to see WHO is FUNDING all those research studies. I got a real good idea.
3. The GOOD NEWS is that when you learn to win the
Value Equation, you learn to win the marketing process and you can adapt and change on a DIME!
There IS a positive message here.
When you learn to create Value Equations and COMMUNICATE them with ease, you put the power to earn back
in your hip pocket!
The problem with "Done For You" businesses is someone ELSE created the Value Equation.
And chances are, if something goes wrong, you're going to be reliant on THEM to fix the Value Equation FOR you.
What if they don't UNDERSTAND Value
Equations and just LUCKED INTO things to START with?
What then?
See, I'm an advocate of putting the power back in YOUR hands. It's a big RISK for me to do so.
Why?
We all LOVE automated ACTIONS like Photoshop has.
You know, you push the button and all this stuff automatically happens.
I love that! Who doesn't?
But you know what?
SOME of my actions don't work right! So I'm having to learn WHAT they actions do and WHY so I can make them work RIGHT!
4. Most people fall into the TRAP of looking for the EQUIVALENT of a JOB when they buy coaching:
1. They don't have to think
2. Someone else "the boss" TELLS them what to do
3. The "boss" FIXES it if it goes wrong
4. The "boss" takes responsibility if it doesn't work
All the employee does is what the "boss" says.
This is why people buy COACHING!
They really want a BOSS just like they are comfortable with on their
job.
They just want to work sporadic hours, and make 10x more money!
As my reader, you know BETTER!
You realize the ONLY WAY to get to where you're going is to be EMPOWERED.
Yes, a
coach can support and direct you in areas.
But YOU add action, solve problems, do research, come up with ideas, implement ideas - based on the FRAMEWORK a coach gives you.
The value is in the FRAMEWORK or the overall SYSTEM you're plugging your actions and ideas into.
I strive to do step-by-step training.
I'm known for it.
But the IMPORTANT thing isn't the do this or do that. The IMPORTANT THING is the big picture, the framework, knowing what you're doing and why.
Knowing what the goal
is.
Knowing the proven PATHS, ideas, and concepts.
THAT is where the real value lies.
Anyone who wants to be your boss, tell you everything to do, take responsibility for what doesn't work, fix things that don't work, you know - you have to wonder.
That's NOT how you become a success on your own! It's how you stay DEPENDENT on another person paying them money INFINITELY!!
I'm here to FREE YOU from DEPENDENCY not to CREATE IT!
I'm NOT looking to become your daddy, your boss or your new dependency
relationship.
By the way, if you have been through my Fast Start System and haven't written out at least a working copy of your Value Equation, do it TODAY!
5. Learning to FRAME Your Value Equation Gives You Freedom and Independence
This IS the heart and soul of the Money Suck process!
This is the ONE SKILL you MUST have.
Funny thing is, I'm pretty much the only person teaching it.
Most people teach the TACTICS not the STRATEGY. They are a SURROGATE BOSS telling you WHAT to do, giving you the steps, the plan, the checklist and asking you to report back then giving you a frowny face if you don't do them!
In contrast, when you understand the Value Equation, you can pitch, promote or sell about ANYTHING
from a magic card deck at the fair, to a charity fundraiser, to your product or service or getting new members for a group or cause.
You have the POWER in YOUR hands! That makes you a truly POWERFUL person.
See, having Multiple Streams of TRAFFIC and LIST BUILDING ONLY feeds people INTO your Value Equation.
It's the Value Equation that does the HEAVY LIFTING, that disrupts the disrupters, that gets the sale or action!
Can you tell me in 10 seconds exactly WHAT BENEFITS someone will get from your product or service vs. the alternatives and how the COSTS compare?
Can you tell me how and why you're creating a superior EXPECTED UTILITY (from Game theory).
If you
can't, you need to polish up your Value Equation, because you aren't clear on it at all.
Once you become CLEAR on your VALUE EQUATION, then it's your job to COMMUNICATE IT through WEB PAGES, BLOG POSTS, videos, graphics, info graphics, Facebook status updates, photos, cartoons, PDF's - ANY WAY YOU CAN!
Then it's your job to get that VALUE
EQUATION COMMUNICATION into the HANDS of the POTENTAL RESPONDERS.
Do you know your Value Equation cold?
Do you have a plan for communicating that Value Equation?
Do you have TOOLS to communicate that Value Equation?
Do you have multiple streams of traffic where you're feeding people INTO your Value Equation?
Best wishes,
Marlon
Get on the second FAST START TRAINING this next week STARTING MONDAY! CLICK HERE to make a positive move for your future and to put yourself in control.
Services You Can Use
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