MMM -- New Ezine -- Whole mini-education in crafting sales letters, messages and videos
Published: Sat, 03/16/13
Marlon's Marketing Minute
March 16, 2013
Memo From: Marlon Sanders
Memo To:
Re: New ezine issue with a whole mini-education in
crafting sales letters, messages and videos
Hello,
Marlon here.
Today's issue:
The crafting of a sales letter:
A whole mini education in how to craft and write a
sales letter or webinar pitch for your product or service
-- How to differentiate
-- How to write your offer
-- How to find out what people want to buy
-- How to handle competition
There are four steps covered in today's issue:
Step one: The Survey - This is where you find out what
people WANT to buy, so you greatly decrease your chances
of a "miss" an increase your chances of hitting the sweet
spot, meaning you got a lot bigger probability of making
sales and profits
Step Two: The Differentiation - Which is where you STOP
your product from being viewed as commodity and
INERCHANGEABLE with other similar products and make it
STAND OUT
Step Three: The OFFER - This is what people buy from you
Step Four: The Bullet Points - These are the little spiffy
things that build value, create curiosity and compel people
to pull out their credit cards and get that little 3 digit
number on the back for you
Best wishes,
Marlon