Memo From: Marlon Sanders
Memo To:
Re:  How to solve any problem -- Part 2 of 6

Hello,

Marlon here.

In yesterday's ezine, I explained how a Stalin banished
this inventor to a Siberian Gulag concentration camp for
25 years for figuring out how to solve just about any
problem.

That includes problems with money, employees, family
members, relationships, work, bosses, jobs, and, of
course, things related to being an online entrepreneur.

In one of my next emails, I'm going to explain how he
used an inventive marketing method to escape the Gulag.

If you didn't read the ezine, I'll give you the link
in a minute...

As crazy as it may sound, this method is now used by
CEO's, corporations and engineers around the world.

Yet, I know you've likely already studied problem
solving.

Maybe you read the first breakthrough book on problem
solving by Alex Osborn called "Applied Imagination."

Or you've studied Synectics or even Morphological Analysis.

Let's test your existing problem-solving chops  to see
if I'm wasting my time talking about this or not:

=========
Problem 1
=========

How to do you get "endorsed" by people who are literally
impossible to get endorsed by?  

How do you get people to promote you who just don't promote
people?

Remember when I explained how that inventions are solutions
to contradictions?

Here's the contradiction:

How do you open doors that are impossible to open?

Read on. The answer is in this issue.

=========
Problem 2:
=========

You have affiliates who promote your products.
But your affiliates send out one email for your product
then move onto the next marketer's goods.

They don't mail on a repeat basis for you because the
first email skims off the best buyers. Which means the
second email will bring in a lot less orders than sending
an email for someone else's new product.

How can you get affiliates to send out more emails for
your products when they're going to make less money for
doing it?

In a minute, I'll show you how to use 1 very simple and
easy principle to solve this problem.

==========
Problem 3
==========

The good news is that in a stroke of genius you've
developed the universal solvent that dissolves anything.  

The bad news is that to sell it you need to store it in
something. But what are you going to store a solvent in
that dissolves anything?

Answer in my next email.

===========
Problem 4:  
===========

A company purchases 750 gallons (3000 liters) of
sunflower oil that is delivered via tank cars on a railroad.

Yet, in spite of the fact that seals on the upper hatch
show no leakage, every delivery is short 30 liters. All the
measuring devices worked accurately.

There was no logical explanation for the disappearing oil.
Where did it vanish to every shipment?

In my next email, I'll show you the cause and the solution.
In the meantime, think about it.

If you already have the answers to those 3 problems, then
your existing problem-solving ability is way above average.
And you therefore recognize the value of what I'm talking
about and you're glued to every word that follows.

But if not, absolutely you'll want to keep reading to
discover a new way of thinking, a way to open up doors that
have been closed for you to date, a way to get things to
work that have never worked for you in the past.

You may be asking, "Marlon, why are you talking about
solving problems?  I have bills to pay, mouths to feed
and squeeze pages to get converting!"

And I know how you feel.

One of the problems today is that there are so many things
clamoring for your attention.

How do you know WHAT to pay attention to?  Where the real
point of leverage is?

It's a big problem.  

It's critical for you, your future, your relationships,
your family, your health, and your finances that you
acquire this critical ability to solve problems.

Here is why:

Wen you solve one of your own problems, whether
business, marketing or professional, that's a solution
you might want to sell to others who have the same
problem.

You can either sell your solution or use it to bank
"reciprocity."  In other words, cause you scratched
somebody else's back, the tendency is for them to do
the same for you.

I'll give you an example.

Let's tackle problem 1 I opened with:

How do you open doors that are impossible to open?

Back when I wrote sales letters for as much $10,000
a crack, I had a client named Walter "Itsy Bitsy"
Hailey.

He'd made $600 million taking 4 companies public.
Walter would help people solve ANY problem they had
in order to bank reciprocity.

It's a fact that a lot of successful people have problems
with their kids.  Walter would help them solve problems
with their kids.

For example, he'd pull strings and help get someone's
kid admitted to a university.  Or one time he arranged
for eye surgery for someone's daughter with a renowned
eye surgeon and flew her there in his jet airplane.

He was also known to help people get their kids into
drug recovery programs.

One time he even helped a doctor's wife improve her

appearance.  And others to stop smoking!

As a result, Walter obtained business endorsements
from people who were "untouchable" and didn't give
endorsements.

He opened doors that were "impossible to open."

This solution is called "compensating in a different
form."

Now there are many forms of compensation that are not
financial.  But I like marketing. So I gave you a
financial illustration.

Guess what?

Once you know this principle, you can open all kinds of
doors.  You can solve all kinds of problems.  

You can go places you aren't supposed to be able to go
and do things you aren't supposed to be able to do.

Now, you may say, "But Marlon, I don't have a jet
airplane, I can't help get kids into drug recovery,
and I"m not worth millions. How can this work for
me?"

Well, that's an interesting problem. And I'll present
one possible solution at the end of this email.

------------------------------------------------------
People gravitate toward those who can solve problems.
------------------------------------------------------

Having problems of any sort -- whether it's money
problems, people problems, relationship problems, marketing
problems -- having any problems sucks and is painful.

Problems = pain.

People love it when someone else figures out a simple
way for them to solve their problem, remove their pain
and

Let's say your church, or charity of choice locally
struggles because they can't raise funds.

They have a problem.

They don't have money to send out long direct mail
letters to tell their story.  Everyone is busy so it's
hard to make appointments to solicit funds.

They have a conflict or a contradiction:  To raise
funds, they need to tell their story. To tell their
story, they need people's time, or they need money.

Enter the problem solver.

You swoop in and get 'em ranked stat with Google Places,
you set up a fundraising webinar for 'em, and show 'em
how to send out a broadcast email to their list sending
donors to the webinar.

You do the simplest, easiest things that "old hat" for
online entrepreneurs and marketers.

Money comes in.

You're a hero and a genius.

All of a sudden people are attracted to you. They see
you differently.

You are NOW a person of value and distinction.  You
walk a little taller.  You feel a little prouder.  
you have a glint in your eye.

This is the power of being a problem solver with access
to simple, easy to understand and use tools that others
don't have.

--------------------------------------------------
Lack of problem solving is why most programs don't
work for you and the secret to making many methods
work gangbusters
--------------------------------------------------

You've no doubt downloaded free ebooks.  Probably bought
some courses and materials. Maybe you've joined a coaching
program, put up a blog or tried Facebook or solo mailings.

It didn't work for you.

You think it's you.  And your enthusiasm wanes or you
get discouraged or even bitter or cynical.

But when you look at it a little deeper, you see that
the REASON those things didn't work out for you was you
ran into problems you couldn't solve.

Either you couldn't get your emails opened. Or people
clicked and didn't buy.

Or you couldn't stay focused on that one method.

Or you never got started because you felt overwhelmed.

Or maybe it was a problem more specific to you and your
unique, individual situation.

But every method you try is going to have some kinks
or snags in it because no two people or situations are
the same.

Who you're selling to, what your background is,  what
your product is.  What your price is.  What your funnel
is.

All of those things add up to your own, unique, individual
situation.

Which means that you're probably going to have some things
crop up that are your unique problems and you need
solutions to.

Imagine how you would feel if you had the confidence based
on doing it over and over, that you could solve any
problems that did crop up.

How would that change your expectations of success?

How would that change your motivation?

How would that change your creativity?

How would that change your outlook?

What would that be worth to you?

-----------------------------------------
There IS a key that unlocks the door to
the creativity you need to solve problems
at a whole new level
-----------------------------------------

This is the whole key to everything.

No wonder things haven't worked out for you at times
in business, at jobs, in your personal life.

You ran into problems, obstacles and events that you
just didn't have solutions for.

Why?

Because no one ever gave you a method to solve
problems that beats the pants off of brainstorming,
which is just a method of trial-and-error problem
solving.

This method flat out doesn't work well for most
people.  But there is a better way.

I'm going to reveal a little trick right now that most
people don't know:

You actually don't have to invent solutions to most
problems.

Why?  Because someone else in another area has already
solved the problem.  All you do is borrow the solution.

Fortunately, after going through 200,000 patents, this
Rogue Russian Inventor found the 40 most common principles
that  solve problems and documented them.

Then, he boiled that down even further to only 7 steps.

The fly in THAT ointment is that he was an inventor and
wrote in Russia.

Unless you read Russian, that's a bit of an issue.

Number two, he was an inventor writing largely  for
engineers, not online entrepreneurs and marketers.

That's where I come in.

Tomorrow morning (Monday), I'm going to send you an email
with a very important link in it that might change the rest
of your 2012 and all of your 2013.

Why?

Because this email will have a link that only a small
number out of 48,033 people on my list will have the
opportunity to join, I recommend that you watch for
it and act as soon as you get it.

I expect to mail it out at between 9:30 a.m. and
11:00 a.m. Central Standard Time.

==========================
How To Get Affiliates To
Promote The Un-promotable
==========================

I started this  email with this problem:

How can you get affiliates to send out more emails for
your products when they're going to make less money for
doing it?

In a minute, I'll show you how to use 1 very simple and
easy principle to solve this problem.

In essence, getting affiliates to email for a product
they've ALREADY promoted is asking them to promote the
un-promotable.

How do you do it?

I ran that problem through my problem-solving formula
and came up with a whole legal tablet of solutions.

However, let me share just one principle and solution:

The contradiction is this;

How do you get an email to convert better the second
time than the first, when the best buyers have already
bought?

That's the essence of the problem.

What's the Ideal Final Result?  Imagine that affiliates
get your email and send it out a second or third time
because they get as much or more in commissions as they
did the first time.

How?

One principle of problem solving is called:
"Change the size."

Make it bigger or smaller.

So what you can do is ESCALATE the commission to those
who mail a second time. Then ESCALATE it even further
if they mail a third time.

So on mailing one they get 50%.

Mailing two:  55%

Mailing three:  60%

Mailing four:  65%

That would be one way to solve it.  

Another way would be to ADD additional products on the
back end they make commissions on that ONLY repeat
mailers get.

That's another way to increase the size of commissions
they get.

And that's only one of many possible solutions.  You
could change the size by combining two principles
and changing the COMPENSATION.

So you add additional compensation in a form OTHER
than money.

Maybe repeat mailers get a ticket to a seminar or
webinar.  Or get access to a special product or
consultation.

Or maybe send visitors BACK to them.

You get the idea.  There are many ways to solve this
problem that on the surface appears to be unsolvable.

Best wishes,

Marlon Sanders

PS:  In case you just skipped to the PS, here's the
scoop:

Tomorrow morning (Monday), I'm going to send you an email
with a very important link in it that might change the rest
of your 2012 and all of your 2013.

Why?

Because this email will have a link that only a small
number out of 48,033 people on my list will have the
opportunity to join, I recommend that you watch for
it and act as soon as you get it.

I expect to mail it out at between 9:30 a.m. and
11:00 a.m. Central Standard Time.


PPS:  If you missed the ezine, here is the link:
http://attractsalesnow.com/banished

Share that with a friend who has problems, and post
it on your Facebook or linked in. Help me spread the
positive news that there IS a better way to solve
problems than trial and error.

==================================
Next Email:  How do you escape a
Siberian Gulag concentration camp
by inventing a marketing method?

...and a few juicy surprises you will NOT want
to miss, including how do you store a universal
solvent that can dissolve anything?
==================================