35% open rate + 35% clickthrough = 8,820 visitors (New System)
Published: Fri, 05/04/12
Memo To:
Re: Content Cash
Hello,
Marlon here.
http://talkbiz.com/contentcash/?e=7
That's the url for Content Cash from my
friend Paul Myers.
When Paul writes and actually sells it instead
of giving it away in his ezine, it is REALLY
extra gold.
It's like a bonus freaking day. Hitting the
jackpot or something.
http://talkbiz.com/contentcash/?e=7
This is about creating your own network for
distributing your content.
Suppose your network consists of the following
publishers:
24 Email publishers, with an average of 6,000 subscribers
each. 36 bloggers, with an average of 4000 visitors each,
every time they announce a new post.
20 publishers who post new content on static web pages,
and who average 1000 visitors per day.
Assume half of your network publishes your latest
masterpiece. If the email publishers have a 35%
open rate and your article pulls a 35% clickthrough,
that's 8,820 visitors from the emails.
Virtually all of the blog visitors will go directly
to your post, if the blogger announces the usual way.
If you get 20% of them to click through to your site,
that's another 14,400 visitors.
For purposes of the first part, we're going to ignore
the static page publishers. The percentage of those
1000 visitors a day who see your article immediately
will be too unpredictable to include here.
So, you've written one article and sent it to your
existing network and pulled in 23,220 qualified visitors
very soon after having sent it out. If you were paying
a quarter a click, that's $5,805 worth of traffic.
In a lot of markets, paid traffic goes for a lot
more than that.
Assume you're selling a $47 product and converting at 3%.
(This is targeted traffic, after all.) That's $32,740
in gross sales.
Got a subscription page that converts 30% of visitors
to subscribers? That's almost
7,000 new subscribers from the initial burst from one
article.
You won't get a lot of residual traffic from those emails,
but the blogs and the static pages will keep generating
small amounts of traffic for you for as long as they stay
on the web. Which can be a very long time indeed.
Let's say you spent 2 days writing a really solid piece.
Keep in mind that we're not talking about lengthy
stuff that's going to win Pulitzers. And, if you're
writing on a topic in which you have some expertise,
research may not even be necessary.
Would you put a little attention and effort, and 2
whole days, into something that you knew would bring in
$32,000 cash or 7,000 new qualified subscribers?
Content Cash - Page 11 of 66
If not, would you pay a talented college student a
few hundred bucks to write the piece to your specs,
and then spend an hour tailoring it to sound like you?
You can often get very talented students in your field
of study to do a solid article you can use for $50-100
each. Seriously. We're talking usually 500 to 1000 words.
That's not a long project for someone who has to
regularly write papers their grades depend on.
Instead of sending hundreds of articles to sites that
will get you minimal exposure over time, you're sending a
single article at a once to dozens, or hundreds, of
publishers who can give you large and immediate exposure,
along with ongoing traffic from their archives.
Go here to get the full product and details now:
http://talkbiz.com/contentcash/?e=7
Best wishes,
Marlon