Greenhorn Solution #4 of 5 -- Sell somethin' that ain't cheap
Published: Tue, 03/20/12
Memo From: Marlon Sanders
Memo To:
Re: Greenhorn Solution Training #4 of 5
Hello,
Marlon here.
So far we have defined words, found a back end to
promote and created a big vortex to pull in
interested prospects.
In other words, we have a big ticket or recurring
billing product to sell, we have interested people,
now we gotta sell the big ticket.
I'll give you an example: A lot of people don't
know this but on a lot of products, affiliates get
100% of the front-end profits.
That means the product creator makes all the money
by selling whatever the back end is.
Typically that price is more than the front-end
product, sometimes a lot more.
There is no hard and fast rule about what the
price should be.
If you're really good at selling, you should go
for the maximum price product you can effectively
sell.
If you're not good at selling, you probably do
a lower-priced product, or you do a recurring
billing product instead of a big ticket.
Big tickets are great. But if you can't sell them
consistently, you create uneven cash flow.
Recurring billing is great if you come up with
something people are willing to pay for over an
extended period of time, vs. just paying a few
months and quitting.
Either way, it's STLL all about the pitch.
Whether there is an initial sale where 100%
goes to affiliates, or you jump straight to the
back-end pitch, you STILL have to get people
to buy either the recurring billing or the
big ticket.
This goes somewhat counter to what MOST people
are doing today.
MOST people are taking the lazy way out and
emailing a new offer to their list daily.
That seems to work good for awhile, but people
burn out on it quickly.
Unless you have a really strong lead flow, you
aren't building the basis for a strong business.
Most strong businesses are built either on
recurring billing, big tickets or both.
And those require a PITCH, a formula to get
people to buy.
There are a few basic formulas you need to understand
as a newbie that are proven to work to get people
to buy.
By knowing and using these formulas, you put the
odds of success more in your favor.
If you're really good at verbally pitching or selling,
you build your business differently than if you're
not.
If you're really good, you take advantage of it.
If you're not, then you take a different path.
Not necessarily less profitable. But different.
These are some of the things we'll be discussing in
my total immersion newbie crash course Greenhorn
training to get you up to speed as quickly as
I can.
It's on Wed. the 21st. To sign up, go here.
The training will be about 2 1/2 hours.
You aren't charged until the next day so you
can easily cancel if for some reason you felt
you didn't get your money's worth.
Best wishes,
Marlon