Need a Plan B For Your Job?
Published: Thu, 09/30/10
Memo From: Marlon Sanders
Memo To:
Re: 5 Steps To a PLAN B
Hello,
Marlon here.
Plan Freaking B!
Do you have one? If not, this email will give you the
5 essential steps to getting one....
In my survey last week, a number of people told me that
they have a job they want to escape.
My own BROTHER is now at an age he's concerned about
the future. You know, when people are being laid off
right and left around you....
So how do you create a Plan B?
The idea is you prepare NOW and get the learning curve
out of the way NOW just in case you really DO need it
in the future.
So this email is about how you create a Plan B.
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Pick your Intended Customers
==============================
You gotta sell something to someone. So step one is
to figure out who those Intended Customers are.
There are 4 categories you look at:
1. Existing Needs to Existing Customers
In other words, you sell to people who are already
buying from you or someone else. And you sell what
they are already buying -- with a new twist.
2. New Needs to Existing Customers
Here you find new needs they may have. So if you're
selling to people who currently buy green widgets
but you may need red widgets, you sell 'em red
widgets.
3. Existing Needs to New Customers
Here you take existing products and find NEW Intended
Customers for them.
For example, you take the Internet marketing methods we
all know and love and sell them as a service to offline
businesses.
Some people have been making really great bank doing
this selling packages for $500 to $1,000.
4. New Needs to New Customers
This is risky and I don't recommend it for beginners.
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Run a "Kano Survey" & 12-product survey
=======================================
A Kano survey finds disatisfiers, satisfiers, and
delighters.
This way you know how to DELIGHT your buyers and make
them love you and want to buy from you again.
It also tells you what does NOT create value for buyers.
Then you do a 12-product survey to cull down your ideas
into 1 or 2 to focus on.
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Create the Sales Message First
=============================
I penned this years ago in Gimme My Money Now. It
applied then and applies now. It's EVERGREEN as is
the product.
You create your sales message first. Then you create
the product.
This way, you have terrific focus when you create the
product to make sure it includes the satisfiers and
delighters from your Kano Survey.
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Blatant Advertisement
+++++++++++++++++++++
No one else teaches this stuff and how to do it correctly.
Most gurus are unbelievable sales people but not readers
or researchers. They just know how to pitch the lights
out.
But unless that's you, and you have a God-Given gift of
pitching, then the solution is to learn a deliberate,
planned, specific set of marketing sequences and methods
that are proven to work. Learn Kano surveys and tons
of other killer tools, secrets and systems that put you
miles ahead of others and turn you into a virtual
magician of marketing able to perform feats others
marvel at.
http://www.marlonsanders.com/levelone
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
Now, once you have your survey results and you've created
at least a working sales message, you can move on.
By the way, that working sales message can be a series
of Power Point slides, the guts of a sales letter or
an audio you record that has the basic pitch on it.
You can even use this:
====>> The 6 Power Point Slide Pitch Method <<====
You create your pitch in only SIX Power Point Slides
Slide one: Need or Wants
What does the Itended Customer want or need based on
your Kano Survey?
Slide two: What's your Solution?
The solution is the same thing as the benefits of your
product or service.
Slide three: What's the (benefits - cost) x probability?
People are going to evaluate your solution in terms of the
benefits - the cost times the probability of obtaining
that net result.
That is their PERCEIVED probability.
Slide four: How does your solution stack up compared to
the alternatives?
Slide five: What's the offer?
What's the price, terms, guarantee?
Slide six: What's the reason for acting today?
Usually this is the bonuses.
If you're gonna escape your job, you need to learn how to
map out a basic pitch like this. I show exactly how to
do this in Level One.
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Create a First Pass Prototype Product
=====================================
This isn't your end all, be all product.
It's an initial prototype to see if the darned thing will
SELL! Will anyone pay money for it based on the sales
message you've crafted?
=================
Get Some Traffic
=================
You'll need to get some traffic to test out your sales
process.
You can use ppc, article marketing, banners or forum
posting. Or recruit several affiliates, which is my
preferred method.
If you're looking for a PLAN B and wanting to get your
skills up to speed as INSURANCE against the future,
this is the process you follow.
I couldn't recommend Level One Coaching MORE for you.
Why? Because you HAVE a job and some income to spend
now as insurance against what COULD happen in the future.
Do you have a guarantee YOU won't be the next one laid
off?
Of course you don't.
You need a PLAN B. Level One Coaching IS that Plan B.
It's for serious people who don't want to buy gimmicks,
rainbow pitches or lessons from arrogant gurus who
act like they are God's gift to the marketing world.
Best wishes,
Marlon Sanders
"The King of Step-By-Step Internet Marketing and
Your KEY to Plan B."
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Get Your Plan B TODAY!
You'll be able to start on Level One
Lesson One and get real tools, real
method and real knowledge from one of
the original sources of Internet marketing
acumen.
http://www.marlonsanders.com/levelone
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