How Do You Get New Product Ideas?
Published: Tue, 03/16/10
Memo From: Marlon Sanders
Memo To:
Re: New Product Ideas
Hello,
Marlon here.
New product ideas.
If you're getting out a new product every 1-3 months, you're
going to need 4-12 product ideas in the next 12 months.
Where do those ideas come from?
============================
Quick Promo
BEFORE I talk about that, let me remind you that my "6 Secrets
Quick Start Call" for Writer's Secret is Wednesday, March 17
(tomorrow). The Quick Start call today was on finding target
markets and getting product ideas.
The feedback was extremely positive and the webinar will be
posted for all existing customers.
To get in on tomorrow's call, go to:
http://www.thewritersecret.com/quickstart.php
EXISTING OWNERS: You should already have the conference call
email in your box. If you don't, post to getyoursupport.com.
We'll be sending another notice tomorrow morning also.
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Alright, where do the ideas come from?
1. Chain of logical progression
If you have bought a product from me in the past 12 months and
have 2 or less refunds, then you are on what I call my ALIST
(NOT Ateam, they are different). This is my club to reward
customers.
I sent a PDF to the Alist 2 weeks ago explaining the chain of
logical progression. If you didn't get it, check your email
for the word "alist." If you think you qualify and didn't get
it post to Tim at getyoursupport.com
This is an idea original to me, at least in the way I articulate
it and it's a very potent new idea concept.
-by-step format.
Example: My Push Button Letters software created a whole genre of
products off of a logical progression idea. I had the 12-step
formula. It was a logical progression to put it on the web in
a step
2. Tipping Point Ideas
These are a bit similar to chain of logical progression but they
are different. You're looking specifically for an idea that has
ALMOST tipped but hasn't quite yet.
And your job is to add that final bit of innovation that could
send it over the top.
Can you add more convenience? More power? More benefits?
More savings? More performance?
Can you take the idea to a larger target market?
What could you ADD that might make the idea tip?
Example: My product at vblogsecrets.com was an attempt to reach
the right idea at the right time. I was a bit early with the
idea. It's challenging to hit the timing just right.
3. Greater convenience ideas
Sometimes a new product idea is as simple as making a process
simpler and easier.
You have a few basic, simple categories: simpler, cheaper,
faster, easier.
If you can do any of those, you have a shot at an idea that will
work.
My Design Dashboard is a convenience product. There are others
that teach design. But the DD made is so darned convenient.
4. The new target market idea
You take the SAME product idea but you sell it to a NEW target
audience.
If the new target market has similar characteristics to one
already buying the product, there's a good chance it'll sell.
5. The USP product idea
You come up with a clear-cut USP or Unique Selling Proposition.
In other words, you ADD a spin, twist, or angle that has the
element of uniqueness in it.
Can you differentiate your idea, system, technique or process
from what the current practices are? And can you create benefits
by doing so?
If you can, you have a new product idea.
Example: Ockham's Razor was a USP product because it was the only
showing how I used the Ockham's Razor principle to suck evergreen
income out of my ebooks -- months and years BEYOND the product
launch.
6. The reverse product idea
Take the idea that is predominant in the consciousness for the
topic. And take the REVERSE of that idea.
Example: Writer's Secret is a bit of a reverse product idea.
Everybody else emphasizes product launches and big ticket sales.
The Writer's Secret comes in with a low key reverse spin.
Use these 6 ideas and I feel confident you'll come up with new
product ideas.
Best wishes,
Marlon Sanders
PS: To get in on the call tomorrow, go to:
http://www.thewritersecret.com/quickstart.php