New MMM: How To Get People To Give You Their Money -- gladly
Published: Sat, 02/20/10
The Secret of Getting People to Buy from
You and Give You Their Money -- Willingly and Gladly
February 20, 2009
9:13 am CST
Hi,
Marlon here.
Today I show you:
Title: The Secret of Getting People to Buy from
You and Give You Their Money -- Willingly and Gladly
Ask yourself right now what you think that secret is and then
read the article to see if you're surprised.
This is the very HEART of online marketing. And as you read
the article, I think you might find yourself having a major
breakthrough in insight.
I recommend you print it and read it once a day for the next
7 days to keep you focused on the idea.
Marlon Sanders
PS: I have a brand NEW Writer's Secret quick start teleseminar
in the works now for ALL buyers. It's going to be my most
jam packed. You'll have a chance to submit YOUR questions to
get answered. Stay tuned for details.
PPS: Next week I'll be launching NEW Quick Start VIDEOS to
walk you through DOING the Writer's Secret. This is info no
one else is giving or providing. The real nitty gritty of the
business. AFFILIATES -- Writer's Secret and the Quick Start
videos are available for your promotion.
******************************************
Marlon's Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 5, #8, February 20, 2010
******************************************
This issue contains:
A. Sponsor advertisement
B. Announcements from Marlon
C. Main Article: The Secret of Getting People to Buy from
You and Give You Their Money -- Willingly and Gladly
D. Resources
Brought to you by: Marlon Sanders, Publisher
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. Sponsor Advertisement
Discover the "Money Getting" Secret I've used at least
122X since December 3, 1998
NEW Limited Time Bonus Quick Start Teleseminar.
Get on the webinar now:
http://thewritersecret.com/
=============================
B. Announcements from Marlon
=============================
1. Do NOT email us for customer support
Do NOT email us for customer support. We are anxious to
serve you at: http://www.getyoursupport.com
We have LIVE CHAT to serve you better. Most people in this
business skimp on this. I don't. Tim is an award winning
customer service person.
2. ATEAM 2010 is coming
Totally awesome things are ahead for Ateam in January.
Keep your eyes peeled. Also, I'm really behind on posting
the last few webinars. But we're completing revamping the
private site. That is why. You'll love what you see in
Ateam 2010.
I'm CLOSE! I'm installing new affiliate software before I
launch this. So just hang out. I'm revamping all our systems
to making things totally rock for our affiliates. Which also
means a great site for you when it's done.
I have a bunch of my back webinars up now. I'm about to launch
it. Stay tuned. All I lack is some quick start training I have to
create for you.
3. Push Button Letters 10 minute consultations
Some of you purchased Push Button Letters a few weeks ago with a
10 minute consultation. Go to getyoursupport.com and tell Tim you
want to schedule it.
4. The Writer's Secret Quick Start Call and WEBINAR
The call is posted on your download page. I think we got the
webinar up there also. If not, I'll have it up next week.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. Main Article: The Secret Of Getting People
To Buy From You
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
What do you think the ONE thing is that gets people
to buy from you?
Think about what your answer is before you read on.
OK. Got it?
For the last 12+ years I've been saying this business
is basically simple.
At heart, you find a group of people who want stuff
and you get 'em to give you money for it.
Of course, the magic is in the part where people
willingly give you their money.
When I was a child, my favorite part of the fair was the
carnival pitchmen who sold knives and blenders and the
little mouse that crawled up your arm.
I've been studying what gets people to buy ever since.
I have no desire to make it complex or complicated. I
really believe when you discover the secret of something,
it's, at heart, simple.
So here is the result of what I've learned since I was a
kid watching carnival pitchmen.
The secret of getting people to buy from you is....
CONVEYING VALUE
Now, in the old days I would have said. That the ONLY
reason someone buys is to get benefits. And that's TRUE.
But I think the term "conveying value" better describes
the process.
Here are a few ways you convey value for whatever it is
you're selling.
1. Show the benefits over time
Show how money spent today results in benefits now and
in the future.
2. Show the instant benefit
A lot of times people don't believe they'll get a benefit.
So if it's instant, you raise believability.
3. Show all the WAYS the buyer benefits
Think of the infomercial where they say, "It slices, it
dices, it chops and it even grates. You can use it to
peel oranges, chop tomatoes, grate cheese, and even
make party favors."
4. Demonstrate the benefit
Show it instead of just telling about it.
5. Have third parties talk about the benefits they received
This is social proof.
Those are a few ways that come to my mind.
6. Tell STORIES about people who benefitted.
7. Product packaging conveys value
The packaging of the product and the look or image of the
web site and blog conveys value.
Here's my question to you:
Whatever it is that you're selling, HOW could you convey
value?
Brainstorm all the ways you could do that.
A sales letter is a set of words that follow a proven formula
for conveying value and creating urgency.
A lot of people get caught up in writing, and forget it's
all about conveying value. The same thing goes for the belief
that people don't read long copy.
They don't. Unless they're thinking about buying. THEN your
copy had BETTER adequately convey value. There are MANY times
I didn't buy ONLY because the web site conveyed too little
information and too little value for me to make a positive
buying decision.
You've got to SHOW and TELL me all the ways your product or
service creates VALUE for me.
If that chunk of value ends up being multiples of the money
I'll spend, then you have my positive buying decision.
To convey value, you've gotta get out of your head and get
into your buyer's head. And say, "What do they WANT?"
Because the VALUE is NOT in your product or service.
The VALUE, oddly enough, is in satisfying the wants of the
buyer.
That's how value is created.
Now once you CREATE that value by satisfying their wants,
you have to CONVEY the value. The best product does NOT
win.
The most knowledgable online marketers do NOT make the
largest bank deposits. Those who do the most exquisite
job of CONVEYING the value they have do.
There's an art to conveying value.
Some people do it by bragging and hyping really hard.
Some do it subtly with skill and implication.
Some do it via the brute force of a massive product
launch.
Some do it via multiple channels of audio, video, text,
emails, reports, interviews and so forth.
It's more art than science. Although there's a science
to it.
But the common theme is CONVEY.
I LAUGH so hard sometimes about Internet marketing.
Because new people and even experienced ones get so caught
up in the pitches.
"I just don't know which method I should buy and follow.
Should I do this one or that one or the other one? It's
SO confusing."
THINK about it.
The one thing ALL those systems have in common is the
system promoter wants you to BUY something from him or
her.
Now -- go and do thou likewise.
You have to be in the Game a long time before you really
see how simple and wise that advice is.
The money is in the selling. Not the buying.
So the smart person buys info that helps them sell. That's
how I see it.
Products are a dime a dozen. People have this ILLUSION that
if they create the BEST PRODUCT they'll win. So they get
all caught up in the paralysis of analysis and should I do
this or that product, and how can I make it the best.
The best product does NOT win. Products are a dime a
dozen.
The best PROMOTION wins. And the marketer wins who does
the best job of CONVEYING value.
So stop obsessing over creating the perfect product and
create products with consistent value using "The Writer's
Secret."
Then get busy CONVEYING that value via every means
possible. Or at least the ones that you enjoy the most
or find interesting or challenging.
It's funny that people can be in this Game so long and
not understand that it's all about creating value in the
form of products then CONVEYING that value effectively
through multiple channels.
Are you a value creator?
Are you a value conveyor?
If you aren't, then it's high time you start studying how
others create and convey value.
This goes for anyone selling anything.
The lessons are out there in the real world on every
street corner. Everyday merchants create and convey
value.
Open your eyes.
Look. Watch. Listen.
This is the gospel of marketing.
It's there every second if you have eyes to see.
And now you know the secret of getting people to buy
from you.
=======================================================
Marlon Sanders helps people with hopes and dreams figure
out how to turn those into reality by selling stuff on
the Internet. http://www.thewritersecret.com
//////////////////////
REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
=========================
D. Resources you can use
=========================
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links. Get your links
at http://www.getyourprofits.com)
1. The Marketing Dashboard: Amazing Formula and Gimme
boiled down to icons and step-by-step. Doesn't replace AF
and Gimme but useful. Basically, it spoon feeds all the
things in AF and Gimme. http://www.getitgoing.com
2. The Marketing Diary: Me teaching Matt daily all the
details of the Amazing Formula and Gimme system. This
contains additional insights into The Amazing Formula and
Gimme that you won't find in those products. It's
literally what I taught to Matt in his first 90 days with
me. http://www.themarketingdiary.com
This is an EVERGREEN product and if you're new to this business
you'll learn tons.
3. After 8 years, thousands of customer emails, thousands of
buyers in virtually every major city in the world (and
many you haven't heard of), 13 web site designs, 4 product
designs, after ebook and CD versions, after endorsements
from major marketers the world over, after hundreds of
marketers and products have come and gone, after attacks
by the world's most notorious criminals, after attempts to
put it under, there is ONE product that remains and stands
tall. There is one product that is stable.
http://www.amazingformula.com
4. Are You Paying Over $10.00 For Hosting?
If you are, you may be getting ripped off. Design Dashboard
shows you not only the basics of doing your own design but really
walks you step by step through setting up your hosting,
autoresponders and shopping cart.
http://www.designdashboard.com
5. Promote your own products made easy
Grab the brilliant video by Adeel Chowdhry on how to mash
together stock video, stock sounds and stock music to create
an attention-grabbing, compelling video you can put on your
sales page, Facebook, Squidoo lenses, Hub Pages, or even
Twitter out to your list.
http://www.PromoDashboard.com
6. Your Own Products?
It's the only step-by-step, A to Z system not JUST for
creating info products .... but that shows you HOW to select
product ideas using my "flanking move" I've built my business
on, HOW to do 12-product surveys with an actual example, that
gives you a tested, proven email & source with a 30% success
rate in getting interviews with experts -- PLUS, templates
that would cost your more than the Dashboard to have custom
created! http://www.productsdashboard.com
+++++++++++++++++++++++++++++++++++
E. Get the Evergreen Traffic System
+++++++++++++++++++++++++++++++++++
Tinu emailed and says she has added new info on social media!
Most All Her Domains Got Shut Down, She Can't Get Out Of Bed Some
Days, Her Hands Swell Up Like Balloons, Her Podcast and Video
Hosting Got Shut Down -- And She STILL Snagged 3,579 Average
Visits Per Day In April 2008!
http://www.TurboProfits.com/tracking/go.php?c=7_25_tinue
Evergreen Traffic System is now sold and serviced directly by Tinu.
That link there would be a tracking link and NOT an affiliate link.
Tinu's seo stuff is BRILLIANT and evergreen. It STILL works
awesome.
==============================
Copyright 2010 Higher Response Marketing Inc.
All rights reserved.