Why Juggling Too Many Balls Will Make You Homeless, Penniless and Productless
Published: Mon, 02/01/10
Memo To:
Re: The perils of juggling too many balls
Hey,
It's a good life.
I'm getting ready to go down to Starbucks and "work my formula"
today. I do that most days.
I've already sucked down too much coffee today so I'll probably
have an English breakfast tea instead of a cappuccino. It's a bit
chilly so I'll sit inside. Usually I'm outdoors enjoying the
sunshine, which I'm lucky to have in San Antonio.
Anyway, last week I was mucking around at Starbucks, talking to
one of the baristas, who was, believe it or not, homeless.
Very cool girl. A homeless girl with an iphone. Go figure.
Well, I think she lived with a girl who worked there, so she wasn't
homeless as in "street homeless." Anyway....
In talking to her, she told me how she was working on a
photography projects, some clothing designs, and about 5 other
projects.
She had more balls in there than Carter has liver pills.
And she's the perfect illustration of the problem with having too
many balls in the air with none of them paying the bills.
The CURE is to have follow a clearcut model. It doesn't have to
be the best model, nor the most perfect model. But it DOES have to
be a simple, understandable, WORKABLE model that isn't pie-in-the-
sky.
So I have a model I've been doing since December 3, 1998. I've
sold millions online with. But it isn't a particularly complex
model to understand.
It's pretty simple, really.
You don't have to be in my $1,000 a month coaching program to
"get it." You don't even have to be in my Ateam, although I think
it helps you to implement.
What You DO need is to:
1. Have a model
2. Have a model you can understand
3. Have a model proven to work
4. Have a model not likely to "break" tomorrow
5. Have a model that won't get Google slapped tomorrow
6. Have a model that you can realistically do without joining
a high-end coaching program, not that there's anything wrong with
it.
7. Have a model that is a cookie cutter you repeat over and over
to reduce your learning curve.
8. Have a model that is relatively Evergreen so the info products
you buy today will give you know how you can use 5 years from now.
I'm proud to say that if you bought Amazing Formula or Gimme My
Money Now or Marketing Dashboard or Create Your Own Products In
A Flash or about any of my other products, the CORE or essence of
them works 100% as well today as it did back whenever.
The LIE people tell you is that MY model, the model I've been doing
all these years is somehow outdated or not current.
BULL you know what.
That's called marketing. It's called setting a frame to get you to
buy into a new idea.
Look at how much money some people have totally wasted on seo
software that breaks, ppc strategies that don't work anymore,
methods that Visa recently shot down.
I'm NOT against going with things that are faddish or likely to
be short term.
Just NOT as the core of your business.
The core of your business imho needs to be simple, implementable
and relatively Evergreen.
That way the money and time you spend to acquire your most precious
commodity -- know how -- provides you roi and returns for years to
come.
I got a friend who continues to make probably $100,000 a year if
not much more off a simple method I taught him in How to Create Your
Own Products In A Flash.
There IS new, better technology. But he's using the old stuff and
still doing extremely well with it.
I'm all for new technology and staying on the cutting edge. But
take a long, hard look at your model and ask yourself if it's
working for you or not.
Now, maybe you've bought a few of my Dashboards and you aren't there
yet. It's probably that you STILL don't get the big picture.
So in Writer's Secret I give you the following:
1. A model that is workable, simple, and proven.
This is something you REPEAT over and over and over. So once you
learn it, you do NOT have a brand new learning curve every month.
Yeah, you make tweaks and stuff or experiment. But the core is
something you just REPEAT, so it gets faster, simpler and easier
almost every time out.
2. Details on implementation so it isn't just pie-in-the-sky,
get you excited and tell you to join my coaching program to do it
stuff.
3. One of the only quality info products you'll find from a major
marketer for under $100.
4. Even if you don't like writing, you can implement using audio
or video. But I do talk a lot about how I do the business, which is
by writing.
5. The formula or plan provides a monthly, relatively predictable
income which is super important if you have a mortgage and kids.
Product launches are awesome for extra cash. But what if you have
one and it flops. You are SUNK!
This is why I like implementable, simple systems that you honest-to-
God don't have to be a rocket scientist to implement.
Now, I may NOT have the single BEST system in the world. But it's
"good enough." It works if you do. The system is only as good as
what you do with it.
6. Best of all, you can actually GET STARTED close to 3 hours after
buying the product because that's about how long it'll take you to
read it.
And when you're done, you'll know exactly what to get started doing.
And you'll know HOW you make bank each month.
7. I also tell you how to scale up.
If you want to "blow it up big" I talk about the tweaks to the
system that allow you to do that. I talk about this in simple
terms a normal human being can understand without a zillion
complicated flowcharts and all that.
Alright, Starbucks beckons me, so I'll wrap this up.
Best wishes,
Marlon Sanders
PS: The URL is:
http://www.marlonsanders.com/writerssecret
I think I'm already at or over the limit on the quick start call
so you better grab it right now before I take that puppy down.
PPS: If you bought on day one or two, we're sending out a final
version where we fixed some mistakes. Watch your email today or
tomorrow for it.