Dead ducks don't quack but they get FREEBIE wifi at Starbucks
Published: Thu, 01/14/10
Memo To:
Re: Dead ducks don't quack
Hello,
Marlon here.
Here's all you do:
1. Create 1 new product every 1-3 months.
2. Promote the new product each month
That's the plan.
So yesterday was a fun day. I woke up early. Went to 3 or 4
Starbucks and wrote on a new product. Went to a bookstore and
wrote.
Made a few new friends.
Had some great tea and sandwiches. I love just hauling my laptop
somewhere and pecking away at the keys. That's what I love most.
A product every month or two may seem a tad much to you. It DOES
get a little easier after your first few and the more you do, the
easier it gets until at some point you realize it just kinda flows
without you thinking about it that much.
I think I wrote 30 or 40 pages yesterday and had a blast doing it.
And even made a new friend or two.
This is not a bad living.
Yeah, I know you have lots of questions like what about article
marketing? What about videos? How do you recruit affiliates?
Should my sales letter be long?
Whew!
The questions never end.
Some people make this business hard. I don't know why. You gotta
produce products. Then you gotta write emails and promote them.
And you gotta either run ads or find affiliates or both.
Oh yeah, that's a tough way to make a living.
Yep, I'm really slaving away today. Gotta go to Starbucks and muck
around on my laptop whilst talking to friends and drinking coffee
or tea.
What a tough life I lead!
Here's your key: Promote the product the way that makes
sense for you.
Are you a writer? Then write articles, blogs and whatever else
you feel like writing.
Are you a talker? Then do videos, podcasts and webinars.
Are you a systems person? Then do seo.
Are you a spreadsheet person? Then do ppc.
Really, it comes down to who you are and what you're good at.
Having said that, the single best source of traffic is and always
has been an affiliate program.
But there's more than one way to get 'er done.
Here's the KEY.
Do something.
Stop analyzing.
Everything is intimidating when you're looking at it from
a distance. Most things don't work the first time. It takes
repetition, learning and practice.
So what? The experimentation and learning are the joy of it,
really. If it was all easy, it wouldn't be fun.
Find reasons you can do it and reasons it WILL work instead
of reasons you can't and it won't. You can do more than you think
you can ONCE you start doing.
Do something. And do something you ENJOY doing. Don't write if
you hate writing.
Don't do audio if you hate doing audio.
If you love seo, do it. If you're entranced by it, do it.
If you just got adsense on the brain and can't get it off your
brain, do that.
Now, the secret is to ADD know how and skills to your doing so
you aren't just whaling away. That's where my products, Dashboards
and everything come in.
Don't know where to start?
Pick a Dashboard and DO it. Even if it's the wrong one. You'll
certainly pick up skills and learn a ton. And you won't be the
same person by the end of it.
I hate learning curves and making mistakes. They suck. That's
why I spend a small fortune on info products. In fact, this week
I'm dumping 200 or 300 books into my garage I don't have room for
in my library anymore.
But really, you only learn what you do.
So here's the stupid simple formula that is SO simple a lot of
people overlook it.
You succeed in this business by finding the value you have to offer
and offering it to others. It's actually spiritual. It's actually
a service.
I know the lights won't be all green before you venture out of the
house. All your questions won't be answered. You won't know what
to do about some things.
Do it anyway. Just find a way. The know how is in all my products
and ezines and Ateam calls.
There is a S-E-C-R-E-T though.
Seriously, there is.
Find the things you really love or enjoy doing. If you hate
spreadsheets, don't do 'em. If you love spreadsheets, then do
pay-per-click.
If you're a networker, do joint ventures.
Be who and what you are.
Be honest about who and what you are. Embrace who and what you
are.
Now, the goal is one new product per month. You can write it.
You can do it as a teleseminar. You can make a webinar. You can
do video. You can do screen capture video.
You can carve it in stone for all I care.
But get out one new product every month or two. Out of 10 new
products, there's a pretty good chance 4 will do really well,
one will be a hit. And you'll have a few turkeys in there.
And probably one dead duck.
Quack. Quack.
You can't have the eagle that soars without being willing to also
be the creator of quacks. Actually, scratch that.
Dead ducks don't even quack.
But if you produce 10 or 12 new products, you'll have an eagle in
there too.
One eagle makes up for a buncho dead ducks.
Can you go to Starbucks or bookstores?
Can you type on a laptop?
Can you string words together into coherent sentences?
Can you make screen capture videos that capture the computer screen
or Power Point slides as you talk?
If you can, then maybe, just maybe this business really IS for you.
Here are your quick start resources:
1. http://www.ProductDashboard.com
That'll walk you through creating a product.
Somewhere I also
2. http://www.PromoDashboard.com
That'll help you build your email list.
3. http://www.Marlonsanders.com/overwhelm
That'll help you overcome overwhelm.
Best wishes,
Marlon
PS: Starbucks has these gift cards. You put some money on 'em
and you get wifi for the month. Bout 5 bucks will get you wired
and you're gonna spend that the next day on your cappy anyways.
I love Starbucks.