Important Correct On A Few Inacuracies In My Weekend Ezine
Published: Mon, 10/12/09
Memo From: Marlon Sanders
Memo To:
Re: Please read
Hello,
Marlon here.
Whew!
I got a ton of replies on my blog to the weekend ezine.
However, I DO need to pass on a few corrections. And if you sent
out my ezine or posted it, if you could add these corrections to
where that post is or inform your folks, it'd be good.
1. Link to the actual FTC stuff:
http://ftc.gov/os/2009/10/091005endorsementguidesfnnotice.pdf
http://ftc.gov/os/2009/10/091005revisedendorsementguides.pdf
2. I'll repeat. I'm NOT a lawyer.
There ARE a few attorneys doing webinars on this stuff. Go to
imnewswatch.com and you can probably find one.
3. One inaccuracy I made is on average vs. typical or generally
expected results.
A friend called to tell me that average results aren't the same as
typical or generally expected results.
4. The new guidelines applies to endorsements and testimonials.
As I read it (but I'm not 100% sure of it) the same laws or
guidelines DO apply to the REST of your ad.
5. You CANNOT use a claim at ALL if you don't have proof it's
a typical or generally expected result.
That's also the one I find problematic. Like if Bill Walsh wrote
a book on how to win the superbowl, the typical result of reading
the book is NOT winning a Superbowl. So he can't call the book or
ebook that nor use it as a headline in an ad?
That's a question I'll probably ask Bob Silbir, who IS an attorney
with a ton of Internet experience.
http://www.attorneybobsilber.com/
I'm SURE you will see many more things come out on how to comply
with this as people adjust and react to it.
I'll be going through forty million web pages trying to take 'em
down or clean 'em up before Dec. 1 or whenever it is this goes into
effect.
NOW -- My advice is to put on your best Marketing Ninja outfit,
take dance lessons, call Bob Silbur if you got your assets on the
line and do your best to comply.
Back to what I do BEST compared to talking about sticky and thorny
legal issues.
==================================
Product Promote Ustream Tomorrow!
==================================
At 11 a.m. tomorrow is my Produce Promote webinar where I'm gonna
REALLY lay out cool video stuff that excites me.
The email should be in your box. Check those folders where
forbidden emails go. Also, go to getyoursupport.com if you didn't
get the email. We'll send out a voice broadcast tomorrow.
===============================
Why You Should Read The Design
Dashboard Sales Letter BEFORE
December 1
===============================
You may not know this but I had my outsourcer in the Philippines go
through most of the icons on Design Dashboard and type out the
steps on the videos into step-by-step instructions you can follow,
in addition to what is already on the icons.
What's more, she updated all the screen caps to a more recent version
of Photoshop Elements.
This means it's CURRENT and better than EVER.
Thing is, we have a testimonial on there from Diane who is a
grandmother who used Design Dashboard successfully. That
testimonial probably has to come off.
I can't prove that the typical grandmother who bought DD got a
similar result. Like how do I KNOW who the grandmothers are and
are they REALLY going to respond to a survey?
So go read the letter NOW before it changes:
http://www.TurboProfits.com/tracking/go.php?c=oct12_dd
Oh, and if you know and love any of my other sales letters, you
BETTER save 'em to your hard drive before I go through and start
hacking out stuff.
Best wishes,
Marlon
PS: If you act before tomorrow morning you can still snag the
bonus. I HATE this but with the changes going on, I just have
NOT had time to get the page up without the bonuses.
So you have a grace period due to my distractions and A.D.D.
nature.
http://www.TurboProfits.com/tracking/go.php?c=oct12_dd