Controversy ERUPTS On The Blog!
Published: Sun, 08/30/09
Memo From: Marlon Sanders
Memo To:
Re: Controversy erupts
Hello,
Marlon here.
Controversy has broken out!
Saturday, I published my Marlon's Marketing Minute ezine.
Check your "bulk" filters because Yahoo and others sent it into
your junk folder.
You need to approve my emails to make sure they hit your in box.
1. Someone attacked my server on Saturday
The blog was down 1/2 the day and apparently it was a denial
of service attack. Someone REALLY did NOT want the truth out.
You may think that's hype. I realize you've heard it before. But
if you tried to go to ANY of my web sites on Saturday, you know
they were down.
You can read the article here:
http://www.marlonsnews.com/713/
But again, it wouldn't surprise me if someone has a script taking
the server down. So if you go to my blog and it's down, don't
be surprised. I'm reprinting some of the comments below
as the plan B:
2. READ the comments below
The article caused controversy because I said the way you make
it in this business is to produce products and promote. Many
people are sold on "other models" and quite distressed to hear
my take on it. Here are some posts for and some against what
I said in the ezine.
My comments follow each post:
================= Post #1 ======================
I get lots of emails from marketers claiming they are
making a killing from:
1- Adsense or adwords
2- CPA network referrals
3- Clickbank (not their own product)
4- Various affiliate programs
I can't understand how any of these people are producing
anything. It seems to me, all these people do is promote.
Are they just deceiving us about their incomes? Or are
they making money without producing a thing?
Thanks. Steve
[Steve, I stand for something. That thing is called
EVERGREEN. Promoting affiliate products is fine. And, the
best way to sell affiliate products is to sell your own
product to build your list. And sell affiliate products on
the back end. Now, unless I'm mistaken, you're referring
to people SELLING YOU PRODUCTS on how to do all those
other things you just mentioned. So in other words, they
ARE doing what I'm talking about.]
================= Post #2 ======================
Hi Marlon, Do you really think everyone has to make
products, meaning being a producer.
Can people not just sell other peoples products? Even make
a living from it. You look at the real world, one has a
store selling cloths, another is selling hardware etc.
None of them made the goods, yet they make a living.
There are many people on the internet selling PLRS etc. In
short, selling other peoples products.
Even a lot of the "Gurus" have their own things to sell
but, they still sell and promote just about anything new
and worthwile that comes out. Now Marlon, you don't do
that. I have often wondered why Marlon is not sending me
email about all that new stuff.
Now do not get me wrong, I know what you say is valid, we
all should have our own things to sell. Though, not
everyone is cut out to produce. If I could write like you
Marlon, I would have a lot of stuff to sell already made
by me. I never went to school to learn english, I come
from Germany, what I know is all self-taught. Now don't
come with Ewen Chia, please. I am a long subscriber to
Ewen and bought a few things from him. He is a darn good
marketer, I'm paying him money every month.
[Hermann, I like Ewen a lot. In fact, I'll interview him
shortly. So you are paying Ewen monthly for a product he
produces and promotes? So unless I'm mistaken Ewen does
exactly what I wrote in the article and has been doing it
all along ... with precision and flair I might add. I believe
Ewen also teaches that one of the best ways to sell affiliate
products is to first build your list by selling your own
product.]
================= Post #3 ======================
Thanks Marlon for "Produce and Promote".
I've been wanting to post something similar in a popular
marketing forum for a long time to the whiners and
complainers, but there's no way I could say it nearly as
eloquently and concisely as you did.
Of the small percentage of people that actually DO try to
make something happen, a large number of them get bogged
down thinking they're not good enough as witnessed right
here in some of the comments on this blog.
To you guys I'll repeat what my dear friend and mentor,
Willie Crawford keeps drilling into my head...
"Don't worry about getting it perfect, just get it going!"
The first time you upload a webpage and make it live, is
the worst it'll ever be. The first time you put a new
product in front of the public, that's the worst it'll
ever be.
My daddy always said, "You can't catch fish without a line
in the water."
By the same token, you can't be an info-product publisher
without producing a product.
Once you get your product out there, and find out for sure
it'll sell, then you work on making it better.
When you have a saleable product, with a sales page that
converts, then you can get affiliates to sell it for you,
and that's when you really start to grow.
Then you produce another product, get it out there, refine
it, hook up your affiliate force, and move on.
Oh, wait a minute! Marlon's been telling us that for
years, hasn't he?
To all you people that really want to do something and are
afraid you'll fall short, I'll leave you with this.
"You can't let the fear of losing keep you from playing
the game!"
Thanks again, Marlon!
Michael
[Michael, appreciate your comments here. And you gotta
love Willie. Great guy]
================= Post #4 ======================
PRODUCE and PROMOTE. Ouch ! That article cut to the quick.
I have written those words: PRODUCE and PROMOTE , taped
them to the top of my monitor. I thought I was old enough
and wise enough, NOT. I am done with buying the latest and
greatest ebook and software program to make it in the
'game'. I make a very good living off-line by selling my
employers products = PROMOTING. The owner says I am the
PRODUCER for his company. Either way, only one way to look
at it at the end of the day, PRODUCE and PROMOTE.
I have enough knowledge and software (some yours) to 'make it'
in internet sales. As of this very instant, no longer am I a
wish, hope, gonna do it, haven't done it, kind of person.
I WILL have a web site up and working in the next 48
hours, even if it is butt ugly, as I realize it can and
will be fine-tuned over the next weeks and months. I have
PRODUCTS that have a 'want factor' , based on keyword
research.
I have to PROMOTE my ideas to create the revenue streams
that lead to the lifestyle I desire. Let me see if
I got this right, to be successful, especially on the
internet, all one has to do is PRODUCE AND PROMOTE? On an
ongoing and consistent basis? I got it, I got it, I got
it, I got it...........
Now I'm off to GO GET IT !!!!!
Thank You Marlon for your extreme words of wisdom and
motivation. Sign me out, The Producer.
================= Post #5 ======================
Wow!
That's what I said to myself after reading your ezine -
and immediately shared it with my followers on Twitter.
After thinking about it for a while, I realized this was a
message my email subscribers needed to hear - so I did
what you said, and shared it with 2,000 of them too :)
Jay Abraham, at a seminar, once mentioned the 3 types of
people at any event:
* Those who are serious about business - and are very
successful (the folks who 'produce and promote'
* Those who are learning about business - who are on their
way, and will get there sooner or later
* Those who are PLAYING at business - who get fulfillment
just from CONSUMING, and will never 'produce and promote'
their own stuff
I'm sure your message will help move quite a few people
from the third group to the second, and in time, to the
first.
Thank you for sharing it, Marlon.
All success Dr.Mani
========
SUMMARY
========
There's more than 1 way to play the internet marketing Game.
And I'm not saying others don't do well with various methods.
But what I want to point out is that many people have bought
into a method other than producing and promoting products that
they learned from a product they BOUGHT by someone who IS
producing and promoting products.
Since B.C. people have been earning a living producing and
promoting products.
I think that qualifies to make it evergreen.
Evergreen is what I stand for. It's what I'm about. I've been
teaching and preaching the same exact theme since 1998 and
before.
And while a few grow tired of it, many, many more post on my blog
of how much money they would have SAVED if they would have
heeded the message.
You're welcome to the play the Internet marketing Game anyway
you see fit.
I'm here as a guide, and I've been here since the first day the
Game was invented. Most of the people in the Game learned the
Game from myself, Jonathan Mizel, Declan Dunn and others who
spoke at our original Boulder seminars, including Corey Rudl.
Others in the Game learned the Game from people we taught.
Choose your model wisely.
Best wishes,
Marlon Sanders
PS: I'm considering doing a new product that covers faster,
simpler, easier strategies for producing and promoting your
own products.
It doesn't have to be this long, drawn out process.
What are your QUESTIONS about producing and promoting your own
products?
http://www.marlonsnews.com/713/#comments