How To Find and Promote "Tipping Point" Products
Published: Thu, 05/28/09
Tipping Point Products For Big Profits
Memo From: Marlon Sanders
Memo To:
Re: How to Find & Promote Tipping Point Products
Hello,
Marlon here.
I call him JC.
The man has this unusual talent for turning marketing ideas into
bux in the bank. He does 100 g's a month+ in direct mail with
a revamped Gary Halbert style tear sheet mailer.
Yesterday I had a long conversation with him.
He told me about this new product he'd had programmed on
rentacoder. The ONLY word I could think of to describe it was
"Tipping Point."
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Discover how to find and promote Tipping Point products for
potentially big profits:
http://www.TurboProfits.com/tracking/go.php?c=5_28
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So anyway, JC amazes me. And the reason is, he realizes that you
can just stand still. It really is true that you grow or die.
The only constant is change.
Which is GREAT news. Because there's hidden bux in ALL change.
You just have to find it.
The idea of the "Tipping Point" is that there's a certain
point at which an idea goes from "just another idea" to mass
contagion or mass distribution.
Your goal as a marketer is to create and promote products that
are just about to TIP! That way, the wave of momentum carries
you. It's the ultimate leverage.
Once you "get" this concept, you'll see "Tipping Point" product
ideas all over the place.
Now, I got the idea for this from Michael Masterson's brilliant
book "Ready, Fire, Aim." And then I put my own spin on it and
covered a host of details about it in Ockham's Razor.
http://www.TurboProfits.com/tracking/go.php?c=5_28
Ockham's Razor is about this monk dude who years ago figured out
that the simplest solutions are the best. And it tells you the
only two things you gotta focus on in your business.
But more than that, it really elaborates on how to find and
promote "Tipping Point" products and ideas.
But even if you don't get Ockham's Razor today, I highly recommend
you start looking around at new trends and seeing how you can
position yourself in those.
My friend JC told me about his new product. And it involves a
new technology I hadn't thought about using. He said, "Dude, this
thing might replace laptops. And I want to be in on it now and
not later."
The lessons of this email are:
==> Change if the only constant
==> Every change carries with it the potential for profit
==> Always be thinking ahead
==> Start coming up with and promoting "Tipping Point" products.
Best wishes,
Marlon Sanders