How To Find Your Way Out Of The Forest
Published: Tue, 03/10/09
Memo From: Marlon Sanders
Memo To:
Re: How To Find Your Focus
Hello,
Marlon here.
Focus.
Do you have it?
Or are you jumping from project to project and idea to idea
searching for something that will stick or get traction?
Imagine you're in a forest trying to find your way home.
You start to walk down one path.
Then you see a flower on another path and you start to walk
down it.
Then you see a pretty plant on another way out. And you head
towards it.
Night time is coming.
You keep walking down this path and that, following something
on each path that appeals to you.
Before you know it, dusk arrives. And you're where you started.
You make an entry in your journal:
"I don't think there's a way out. Nothing I do works."
As you're writing in your journal, a piece of paper flutters to
the ground. You pick it up.
"Oh yeah, I forgot about that."
It's a map.
See, in the forest there are markers down the paths to help hikers
find their way home.
Each marker has a number on it.
The one closest to you says #26. You look at the map. OH,
that's where I'm at.
And I need to follow it to #27.
When I reach #27, I'm out of the woods.
============================================================
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============================================================
What you find by looking at the map is you're only TWO markers
away from being out of the woods!
So here you spent all day chasing down this path. Going after
this cool looking plant, exploring this bunch of flowers down
another path.
And all of that was well and good.
But you forgot your goal.
It wasn't to snatch up pretty flowers.
It wasn't to find nice greenery or bushes.
Your goal was to get out of the woods.
And you were only two markers away.
I tell this story because there's a lot of truth in it. See,
you may have found yourself running hard to check out everything
in Internet marketing.
You've ran down this path.
You've explored another.
You've gone for the prettiest or most promising flowers, bushes
and trees.
You've headed down the path where the loudest noise was.
You let a flock of seagulls tell you which path to go down on
the theory that the more seagulls tell you to go that way,
the more it HAS to be true.
But the seagulls aren't trying to get out of the woods. All
they're doing is making noise.
So there you sit.
Maybe if you run FASTER and HARDER down a path, THAT will get
you out!
Maybe if you ask ALL the animals there how to get out of the
woods and get a CONSENSUS, maybe THAT will get you out of the
woods.
Maybe if you go down the path with the most promising GREEN
stuff on it.
None of that compares to a MAP from someone who has been there,
knows the way out and created simple markers to get you out.
Are you STUCK in the woods? Trying to find your way home?
What are you focusing on?
Who are you listening to?
The flock of seagulls?
The path the most green stuff on it?
The loudest animals attracting their prey?
How about if you ran into someone else who is also lost in the
woods and has never been out. But they'll tell you which path
will get you out of there?
Would you listen to them?
So there's a map.
It has just a few simple markers on it. And at the top of the
map it says:
"How to find your way home by someone who has been there and
done that. Over and over again."
How much would that map be worth to you?
Well, that depends on how badly you want to get out of the woods.
If it's getting dark and there are animals there and you REALLY
want to get out of the woods to safety, would that map be worth
a lot more to you?
Would it be worth $5000?
'Cause if you don't get out of the woods, it ain't pretty.
How about $500? Would you pay 500 bucks for that map?
How about $100?
How about $50?
Would you say, "I ain't paying $100 for that map. I'll just
spend the night with the animals even though I'm really hungry,
need food and I have nothing to drink?"
What if you could pick up your cell phone, call and have
someone give you instructions on following the markers to get
out of the woods?
Would that help?
How much would THAT phone call be worth to you?
Think about it.
Just think about it.
How are you gonna get out of the woods?
Which path are you following?
Why?
Best wishes,
Marlon Sanders