MMM: New Faux Blog Format Sells Lights Out
Published: Sat, 02/21/09
Memo From: Marlon Sanders
Memo To:
Re: Marlon's Marketing Minute for February 21, 2009
Hello,
Marlon here.
This week's ARTICLE:
New Faux Blog Format Sells Lights Out
Subtitle: Two New Conversion Formats You Can Use To Promote
Affiliate Offers Or Your Own Products
Today is an amazing issue. I'm showing you:
-- Actual ads & URL's for Faux Blogs
-- Why the Faux Blog format kicks it right now on conversions
-- The new multi-page format
-- 3 killer examples of the multi-page format
-- The psychology of predictions
-- The one topic GUARANTEED to make people read
-- How to sink the hook deep using multi-pagers
This is NOT theory. This is all based on practical stuff you
can actually DO without being a rocket scientist or super duper
charismatic!
Save this for reference
NOTE: NEW OCKHAM'S RAZOR DISCUSSION GROUPS LAUNCHED!
http://www.TurboProfits.com/tracking/go.php?c=2_21_group
See the ad below for more details.
/////////////////////////////////////////////////////////////
Take the article, change the URL in the resource box at the
end to a reseller ID and stick it on your web site, blog,
Facebook blog, Myspace blog, Hub Page, Squidoo lens, or Google
Pages.
Put it up and announce it on Facebook, Twitter, your blog,
email, or whatever else you have.
This IS an article people will want to read. You WILL make
sales from the link in the resource box.
If you don't have a reseller ID, just go to:
http://www.getyourprofits.com and sign up. It only takes
2 minutes.
There are 4 ADS at the end of this ezine. You can replace
all THOSE with reseller links if you want.
Marlon
P.S. After you read today's article, hit me back on my blog.
I personally comment back. Let me hear from YOU!
http://www.marlonsnews.com/?p=193
PPS: Other marketers ONLY send you good content during their
product launch. I'm with you every week, motivating, inspiring,
educating. Where are THEY when a product launch isn't going
down?
I'm here every week delivering rock solid content based on years
of experience.
******************************************
Marlon's Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 4, #8, February 21, 2009
******************************************
This issue contains:
A. Sponsor Advertisement: New Ockham's Razor Small Groups Launched!
B. Announcements from Marlon (Important)
C. Main Article: "New Faux Blog Format Sells Lights Out"
D. Services You Can Use
Brought to you by: Marlon Sanders - Publisher
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
A. SPONSOR ADVERTISEMENT
You can go there and sign up with the leader of your choice.
We have about 10 leaders who will be leading a 6 week discussion
group on the product.
http://www.TurboProfits.com/tracking/go.php?c=2_21_group
Each week you'll see a special video I create for the group
that is 15-20 minutes long and presents a group activity.
You'll do the activity and share results WITH your group.
This will get you to DO what I teach in ORIS and also give
you the chance to interact with others on the same page as
you!
1. Payment is TO the group leader, not me.
Any refunds would be handled by them. I am NOT responsible
for this.
2. Groups will last 60 minutes to 1 hour and 15 minutes,
depending on the discretion of the leader.
3. Each leader only has room for 10-12 in the group. If
more than that sign up, you will be credited towards another
group or refunded.
I don't have a way to shut down sign ups after 10 people.
Shortly, I'll release a report that describes these groups
in more detail. But since I only have 10 group leaders trained,
you might wanna sign up now!
http://www.TurboProfits.com/tracking/go.php?c=2_21_group
a. You meet on the phone an hour or so each week with 10 others
b. You watch a video from me
c. You do the activity
d. You share with the group
e. You get focused on the TWO things that REALLY matter
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. ANNOUNCEMENTS FROM MARLON
One: Follow me on Twitter
http://twitter.com/marlonsanders
This way, if you don't get my emails, you get my Twitters.
You'll want to use Tweetdeck.com to follow me. Just download
the freebie software there. Very easy to use.
Two: Give Away "The Best Of Marlon Sanders" to your friends
or list and snag spending cash and prizes!
I've just released "The Best Of Marlon Sanders"
Give it away to your friends or list and snag affiliate
commissions as well as prizes.
http://www.getyourprofits.com
Three: Download your FREEBIE ebook now.
"The Best of Marlon Sanders"
http://www.bestofmarlonsanders.com
There is a squeeze page. The idea is for you to enter
the email address you actually READ! I'll send out a version
later where you can bypass the squeeze if it bugs you.
Five: Ateam call and Ockham's Razor calls should get posted
this next week
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. MAIN ARTICLE
New Faux Blog Format Sells Lights Out
Subtitle: Two New Conversion Formats You Can Use To Promote
Affiliate Offers Or Your Own Products
By Marlon Sanders
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
So you have that affiliate product you want to
sell via pay-per-click, to your list or with
ezine ads.
Or you have your own product that you've hammered
your list with but still need to SUCK out more
sales.
Or you want to sell something that is already
being sold by a boatload of affiliates.
Or you want to BOOST conversions on an existing
offer.
Or you want to give your affiliates and easy
way to do a new presell hardly anyone else is using.
I want to present TWO ideas for you that are
"Tipping Point" good.
You ORIS (Ockham's Razor Income System) folks will
understand the importance of that.
METHOD 1: New Faux Blog Format
Go to http://www.msnbc.com
Scroll to the Google Adwords ads at the bottom of
the page. You'll see ads similar to these:
Rachael Ray's Diet Recipe
I lost 47 lbs in 3 Months Using The Rachael Ray Diet. Find Out How.
www.RachelRaysGift.com
Oprah's Flat Stomach Diet Revealed
Eliminate 2 Lbs of Stomach Flab a Week by Obeying 1 Simple Rule.
LorriesWeightLoss.com
1 Flat Stomach Rule: Obey
I Cut Down 6 lbs of Stomach Fat Per Week by Obeying this 1 Simple Rule
HelensDiet.com/Secret
These ads are called "Faux Blogs".
Check 'em out. They appear to be blogs. But really, they're presell
pages for affiliate offers. Keep your eyes peeled and you'll see
lots of these.
Mostly for weight loss offers. But I see no reason the format won't
work for other categories.
This is cutting edge.
This is tipping point.
Now, we could debate whether or not this is ethical, moral or
transparent marketing.
My opinion is that people KNOW they're clicking on an ad.
They KNOW they're seeing commercial speech.
But I could certainly understand someone who sees it differently.
What I CAN tell you is this relatively new format has been killing
it in terms of conversions of offers.
If you sell affiliate products, you can create one of these faux
blogs in an hour or two.
A lot of them are html and don't even SAY they are blogs.
They just LOOK like it. Some have the word BLOG in their url.
The cool thing is you're basically writing a presell. It just
seems more PERSONAL and less salesy than a regular presell page.
That is the reason it works.
I think this is a dynamite method to try out with Google PPC.
Google will see it isn't a blatant squeeze. It adds value.
What's NOT for them to like about it?
You can also run it on the content network and roll it out to
banners.
There's a LOT to like about this method right now. Of course,
the results will fade with time. Then the NEXT innovation will
kick in.
But this is a great example of what I teach in ORIS. A very
nice example of ORIS applied to promotion.
METHOD 2: The Multi-Page Report
This is a method I used last week.
http://www.marlonsanders.com/destiny2
What you do is create a report and make it a multi-page ordeal.
Now, I have NOT split tested this yet vs:
a. A PDF report.
b. Having the report on one very long page.
Normally, I'd rather make people scroll than click. That is why
you have to WORK to make sure you give people a really compelling
reason to CLICK to the next page.
You'll notice on the URL I just gave you that at the bottom of
each page, I have a really strong HOOK to get you to the next
page.
But the overall concept here applies whether you use a PDF, multi-
page format or one long page.
I like the multi-page format because you don't see it a lot.
PDF's and long sales pages are a dime a dozen. This format is
fresh.
The idea is that you HOOK people in with very compelling information
that pulls them DEEPER into your topic.
You set the hook REALLY deep.
THEN...you make the transition to your sales page using a direct
or stealth approach.
I initially tried a Stealth approach by putting the links I wanted
click at the BOTTOM of pages 4 and 5.
Look at the bottom of this page:
http://www.marlonsanders.com/destiny2/fate4.html
Now, to be honest, I think we ended up with too many links there.
It would be better if there were only a couple.
I may go back and change that today.
Then on the last page, I just signed off with my name and had a link
to my "money" page (sales page) after my name.
That wasn't working so well. Although in theory it does. It appeals
to people who would rather discover than be sold.
However, I gave in after 250 clicks and just put a big honking link
on page 5 to my money page.
However, I worded it as another content page.
http://www.marlonsanders.com/destiny2/fate5.html
The link says:
"How to Find and Promote Tipping Point Products"
That sounds like a continuation of the report.
You'll also notice I added a VIRAL component where I asked people
to agree to tell 2 of their friends if I did accurately predict
their future.
The "prediction" angle is an indirect lead that doesn't let you
know you are being sold. That is so you can sink your hook or
hooks in deep before you make that transition.
The other thing about the prediction lead is my prediction is
about the reader.
There is ONE thing we all love reading about guaranteed..
Ourselves!
That's the sum total of theory behind that.
I modelled my multi-page format after two people.
http://www.TurboProfits.com/tracking/go.php?c=2_21_bully
Notice the small links at the bottom. One of them goes to
another long multi-page report.
Andre is friends with Brent Jones who I believe originally
came up with this format. NOT that multi-page sales letters
are unique.
Here is one of Brent's works. I don't think all the links
in it work anymore. Not sure what happened there. But you'll
see it's a VERY compelling report.
http://www.multipliermethod.com/operation-cashflow/
His opening page is more compelling than mine. Notice how
that page REALLY sucks you in! Beautiful.
And to those doubters and skeptics who say people won't read
long reports or copy, I BET you do!
It ALL hinges on how well you tap into the feelings, emotions
and desires of your audience.
Who ELSE brings you cutting edge info like this weekly?
Why not take a moment to TELL 2 friends? Hit a few people up
on your Facebook or Myspace. Or post in a forum. Or just tell
a few of your friends 'bout me over the phone.
A lot of my subscribers come organically. From friends telling
friends.
Here's my blog. Scroll to the bottom and you can post your
comments. I personally read and respond.
http://www.marlonsnews.com/?p=193
Marlon Sanders
-----------------------------------------------------------
Marlon Sanders is the author of "The Amazing Formula That
Sells Products Like Crazy."
Check out all my products here:
http://www.getyourprofits.com
(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where
the above link is, post this on your web site and make some
dough for spreading a killer guide everyone will want to
read.)
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REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention
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D. "Services You Can Use
(If you want to post this ENTIRE ezine, you can replace the
following links with your RESELLER links)
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==============================
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