Hello,
Marlon here.
I have a juicy new bonus for you you'll love:
You see, I've seen more promotions fail than I can count.
And most of them fail for the same reason that's almost never talked about.
Not a weak headline. Not a bad sales page. Not a low price. They fail because they have nothing
new to say.
They're saying the exact same thing fifty other marketers are already saying -- just with different words.
Everything blends together. Benefit after benefit. "Make more money." "Build a bigger list." "Get more traffic."
All of it true. All of it invisible.
The promotions that break through -- the ones that get opened, read, and bought -- have something different at their core.
They have what direct response writers call a Big Idea.
I use this method over and over and over and over.
And right now, when you grab the Double Digit AI Conversions Report, I'm including a second report that shows you
exactly how to find yours.
It's called "How to Find Your Big Idea."
Here's what's inside:
The Scoring System That Tells You Everything
Picture a scorecard. Every promotion gets graded on four components. The Big Idea alone is worth 30
points out of 100. The headline adds another 25.
That means the idea and how you express it make up MORE than half your promotion's score.
Get those two right and you start at 55 points -- already in solid money-making territory before you write a word of body copy.
Get them wrong and no amount of brilliant copy in the body will save you.
The 5-Criteria Checklist (N.T.U.B.I.)
Before you write a single word, run your idea through this checklist:
- N -- Is it NEW? Would a reporter call this news?
- T -- Is it TIMELY? Connected to what readers think about right now?
- U -- Is it UNIQUE? Could a competitor copy this angle?
- B -- Is it BOLD? Does it grab or just tap?
- I -- Is it IMPACTFUL?
Does it promise real change?
Score 5 out of 5 and you've got a winner. Score 1-2 and keep looking. This checklist saves you from wasting weeks on a promotion that was dead before it started.
7 Sources Where Big Ideas Actually Live
You don't manufacture a Big Idea at a desk. You find it. This report shows you the 7 specific places to look:
- News and current
events
- The counterintuitive result
- The hidden mechanism
- The secret or insider knowledge
- The trend nobody has named yet
- The villain
- The multiplier
Start with the first three. If you hit something, stop. If not, work your way down. The Big Idea is usually already there -- waiting to be found.
4 Ready-to-Run Claude Prompts
This
is where it gets practical.
Prompt 1 generates 14 Big Idea candidates across all 7 sources.
Prompt 2 scores your top 5 against the N.T.U.B.I. criteria.
Prompt 3 sharpens your winner into one powerful sentence.
Prompt 4 builds the full promotion around it.
Total time if you have good inputs: 60-90 minutes.
You walk away with a Big Idea, a headline, a lead
angle, a proof structure, and 8 bullet points. No staring at a blank page. No guesswork.
Here's the bottom line:
Without a Big Idea, you start at zero. And no amount of craftsmanship can build a home run from nothing.
With a Big Idea, you start at 55 points before you write a word of body copy. Everything else just adds to what you've already built.
This report shows you how to hit those 55 points first.
Get it FREE when you snag the Double Digit AI Conversions Report today:
https://resellertoolkit.com/iwantthebonus
Best wishes,
Marlon