Hello,

Marlon here.

How do you know the next step to
take in your marketing?

Or in anything?

This is such a simple lesson.
But also one that's hard to 
remember.

You'll forget to do it as much as
you remember to do it.

Here's the principle:

You won't see the NEXT step to
take until you take the step you're
on.

You'll see the next step to take AFTER
you take the obvious one right in front
of you.

Most of the time, we can't see 6
steps ahead. It's hard to predict
that far.

But you can almost ALWAYS see the very
next step to take.

Here's the rub:  Most people DELAY taking
the next step because they want to see
ALL the steps to take first.

And they can never see that clearly. So
they often hesitate or fail to take the
obvious step in front of them.

We ALL, myself included, want to have it
ALL figured out before we take action.

We feel like this will reduce our risk.
When the REAL risk is not taking the
next obvious step in front of our nose.

So let's say your goal is to build your
email list. But you can't figure out all the
steps.

What do you do?

Well, the obvious next step is to create a
lead magnet.

Then questions hit you:

What emails will I send?
What service will I use?
What should the title be?

And so forth.

The answer is to take the next step. And
usually, when you do it, THEN you'll see the
next step to take after that.

Let's say you bought my custom GPTs product.
But you don't have your whole gameplan
figured out.

What's the next obvious step?
 

Create the obvious one in front of your nose --
either to sell or to give away.

Jay Abraham is fond of giving away a classic
book in the public domain called Obvious Adams.

It's a charming story about a consultant who simply
advised companies to do the obvious things.

It's a great read.  You can download the public
domain version here.

You can always just search books.google.com
for Obvious Adams and find the 1916 version.

You'll never see all the green lights before you
leave the house.

You take it one green light at a time.

If you bought my GPT Breakthrough product, 
maybe your next step is just to create A GPT
with it.

Any GPT.

Or maybe you got one of my other products.
Do the obvious thing.

Then the next. And the next.

We want certainty. We want to know all the
outcomes in advance.  It's just that life doesn't
serve up certainty other than death and taxes.
lol.

Best wishes,

Marlon