Here's how adding a mechanism makes the sale for you
Published: Wed, 03/12/25
Updated: Thu, 03/13/25
Marlon here.
It's called a "mechanism."
A mechanism is how you "demonstrate
your product, in words, logically, so
that the potential customer can
understand exactly HOW it gives him
the end result you promise"
-- Eugene Schwartz --
There are 3 steps to making your
promises credible and believable
using a mechanism.
Chances are, others selling products
similar to yours do NOT have a
mechanism.
By having one, you win the sales as
your promise is more believable.
There are 3 steps:
1. Give the mechanism a catchy
name.
For example, let's say you sell
something boring like laundry
soap.
You add some blue crystals to it,
call it "enzymes" and boom! You
have a mechanism that explains
WHY Tide gets clothes whiter.
Think about it: Haven't you bought
Tide before because of the new
ingredient they added this year?
What if every consumer buys 1 more
box of Tide a year because they
want to test out the new mechanism
or ingredient?
That's a LOT of boxes of soap.
If you close 15% of prospects instead
of 10%, that can end up being a
LOT of extra dough, true?
2. Describe the mechanism
Explain the reason why your
mechanism delivers on the promise.
It's super important you explain
WHY the mechanism works. Think of
those soap commercials with the
illustration of the magic
ingredient sucking dirt out of
the clothes.
3. Feature the mechanism
Sell the living daylights out of
it. It's a NEW way for people
to get what they want.
It's a NEW reason to believe.
Just adding a mechanism with the
3 steps above can make a BIG
difference in how much people
believe your promise.
But there's a problem:
It can be freaking HARD to
come up with a mechanism, the
name for it.
And then to write convincing
words about how and why it works.
What if this could be done for
you in 15 seconds?
Would that help you out?
Well, on my live stream today,
I showed a PROMPT you copy and
paste into AI to get it to
create mechanisms for you,
name 'em and write copy for
'em.
It's pretty barnburner.
And you get the replay of this
live training when you snag
my new product "Write Copy Now --
The Sales copy Accelerator"
before the offer closes or
the price goes up to $97.
Get it today:
https;//resellertoolkit.com/writecopynow
Grab it today and you'll be quickly
and easily adding mechanisms to your
sales letters, videos, sales talks
and presentations.
Best wishes,
Marlon
Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023
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