The Value Creator's Manifesto enclosed
Published: Sun, 12/08/24
Marlon here.
My Value Creator secrets of success, longevity and prosperity aren't for everyone. Some people can't handle the truth.
Here are the Value Creator Manifesto secrets I believe in and what I'll be teaching in my 4-week Unleash Your Info Empire Masterclass series starting on Tuesday.
The cost is a modest low 3 figures. If you'd like to join a small intimate group starting Tuesday. You can get info here:
https://resellertoolkit.com/infoempire
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OUR MANIFESTO
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1. People pay you money because you provide some sort of service they want and are satisfied with.
2. The money you have is dependent on the quantity, quality and spirit of service you provide.
3. Service includes products as a product is a way you create satisfied customer. Service = creating satisfied patrons
A patron is a customer who gives you their patronage or purchases on a repeat basis. A customer can be a one-off thing. A patron repeats over and over.
My students are in the business of creating satisfied patrons, not customer.
4. The way you create satisfied patrons is by providing a service where they perceive value based on the law of supply and demand.
5. To say you are making money means you are delivering a service where the demand is greater than the supply.
6. If you aren't making money, you aren't creating enough satisfied patrons because there is little demand for the service you're providing, you don't know how to sell it, or no one knows about.
7. Thus, the work in business and what I teach my students is to:
a. Create satisfied patrons by...
b. Providing a service and by implication a product in the quantity, quality and spirit that makes for satisfied customers.
c. Selling the service
d. Making the service known.
8. People who HAVE made a lot of money in Internet marketing talk about it like they have a magic pill, a magic funnel, a magic process. This is because they have the same to sell you.
Nothing wrong with it. They're great sales people.
9. People who HAVEN'T made a lot of money feel they are in lack thereof.
10. What they are ACTUALLY in lack of is:
a. Creating a sufficient quantity of satisfied patrons who pay them progressively more money on a repeat basis by providing a service.
b. Having a way to sell the same.
c. Having a way to make the same visible and known.
This is what I teach my students.
11. In order to accomplish the above, you create a system of selling which is a codified means to accomplish the same.
This system is not magic. A system can't create satisfied customers. The SERVICE you create and provide does that.
I2. If you have a marketing system to sell a service where supply greatly exceeds demand, it will be tough times.
13. If you have a marketing system that sells a service where demand exceeds supply, then that is prosperity.
If you ARE making really good money, you know the truth of the above. And unless you continue the above, the health of your business will eventually decline. If you do more of the above, your business will surely grow.
If you ARE NOT making really good money, then at least place the blame where it deserves to go. It's not about "I tried Internet marketing and it didn't work."
It's about I'm not creating satisfied patrons in sufficient volume because I'm not selling a service where demand exceeds supply via an efficient marketing system.
If a farmer gets a poor harvest, they don't blame the law of sowing and reaping. They realize they, in fact, DID reap what they sowed. The sales and profits you make are the result of the marketing and business seeds you sow. If you don't like your harvest, don't blame Internet marketing.
If you DO like your harvest, then get more ground, plant more seeds and expand your use of the law of sowing and reaping.
14. I can't "save" you. No one in this group can "save" you. You save yourself by realizing the way you get paid is by creating satisfied patrons who progressively pay you more money due to the service you provide in quality, quantity and a good spirit.
15. Self Analysis
a. Are you creating satisfied patrons?
b. Are you creating a volume of satisfied customers sufficient to meet your income goals?
c. Are you selling a service where demand exceeds supply?
d. Do you excel in your ability to sell it?
e. Are you making your service known to enough people?
f. Do you have an efficient marketing system?
The fault doesn't necessarily rest on your shoulders. You've likely been taught that somehow making sales was the result of a magical process or system. And the focus wasn't on creating satisfied patrons in volume.
Much of the above isn't original with me. I'm old school and it hearkens back to teachings from days gone by. I don't claim origination of anything I've said.
If you identify with the above, then come join us on Tuesday by going here:
https://resellertoolkit.com/infoempire
I doubt I'll be teaching this class live again. It's a one and only.
Best wishes,
Marlon
Higher Response Marketing, Inc.
11844 Bandera Rd. #469
Helotes, TX 78023
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