In the last 1/4 of the book he talked about how meeting this copywriting genius named Gary Halbert changed his sales forever. Later, Ben, the author of the blue book went on to run a company with 600 employees in Canton, Ohio.
In any event, I was hooked on this concept called copywriting. If only
I could learn from this Gary Halbert guy.
In 1982 I got this ad from Jay Abraham and spent $500 for a product called Your Marketing Genius At Work. And Jay included some stuff by Gary Halbert as I recall, which is one reason I ordered it.
I won't recount the whole story here. There's a lot more to it. You can read it in my Book of Secrets.
But the thing that changed my life was the desire to learn how to write words that
help compel people to give me money in exchange for my product.
That skill has served me very well over the years. When my mum had alzheimers it gave me the freedom to fly down and help my dad take my mum to the doctors for evaluation.
When my dad had problems, it allowed me to fly down to help out best I could.
When a very close friend of mine was trapped in an extremely bad situation, it allowed me the freedom to help reverse what would have been an awful
situation.
It allowed me travel the world and teach copywriting to people who paid $3,000 to be there.
Now, one doesn't go without the other. You need a list. And you need the ability to write words that give people darned good reasons why to give you their money for your product -- and gladly so.
I paid a great deal of money to learn how to enhance my skill in doing this. And what I offer you today for 1% of 1% of 1% of that probably has 10x the information and knowledge in
it as it pertains to copywriting.
Copywriting is a core skill. And it's very hard to make it without it, unless you want to fork over $5G and $10G fees like I charge in the rare instances when I write copy for money.
So what I'd like to offer you is a product that can be of great potential benefit to you.
It'll cost not much more than I paid for the ugly blue book with the press on type back in 1978.
You can check it out here.
Best wishes,
Marlon