FACT: Every major breakthrough I've had during my marketing career came as a result of something I read, (or video I watched) or learned from someone else.

 

People say a lot of stuff about reading I totally disagree with. Couldn't possibly disagree more.

 

I'll give you an example:

 

The engagement in my FB has been really low. I HATE that.

 

Then, the other day, in a Youtube training by Jordan Mylea on the Global Freedom Community Channel, she showed a graph of her engagement increase when she added 3 engagement techniques.

 

I tried them. They work. (Now, finish this post before you go check out her YT playlist.)

 

Frankly they so simple, I feel a bit dumb for not knowing.

 

Here's another one: She said she did FB lives like I do for 1 1/2 years and never got a large audience. But her regular videos do much better.

 

My lives do great across all channels. But the YT channel itself doesn't grow from them. Her theory is that YT lives are best to reach your existing fb viewers. Insight gained.

 

Back in 1997 or so at a seminar as I recall Stephen Mahaney told me, "Marlon, the money is the list." I took that to heart. Taught it ever since. Lived by it ever since.

 

In high school I had acne. My parents didn't want to send me to a dermatologist to save money.

 

So I bought a book. And guess what? Largely fixed my acne.

 

In 1982 or so I spent $5,000 for the Jay Abraham Protege Home Study Course. Changed my life. In one year I learned more than most people do in a lifetime. I gave me a huge edge in those early days.

 

My first "Jay Abraham" move was sa $67 "front end" and $500 back end. We sold thousands of those front ends and a crapload of that back end.

I didn't know "back end" till I heard Jay Abraham.

 

I was a copywriter for National Response Corporation but struggled to write long form sales letters. Phil, the owner, sold a book by Bob Serling on copywriting.

 

He taught a 16-step formula that changed my life. No one to my knowledge before that book had ever codified a long form sales letter.

 

Corey Rudl's course taught me to have an associate program. I did what he said. I sold thousands and thousands of what I believe was the first ebook sold via an affiliate program with no copy sent by mail.

 

(My friend Declan Dunn crushed this too).

 

Anyway, the point is, people bad mouth reading. They believe it's a waste of time. To each their own.

 

But I have dozens of other examples of how I've solved problems and bettered my life through reading. and/or learning from audio or video.

 

When I was young I had some problems with obsessive thoughts. A relatively small issue but it was difficult to solve. A book taught me how.

 

I sucked at selling via webinars. I bought Webinar Crusher by Robert Plank and immediately started making sales.

 

Well, anyway, I heard once that the only thing that separates man from primates is the ability to read and learn. There's a lot of truth to that.

 

People are anxious to outsource their brain and their thinking to A.I. They want A.I. to think for them.

 

I'm not so much a fan of that. I trust my own learning and my own thinking.

Anyway, I just created a new webby I call the 10 commandments of always having money via marketing.

 

There are more lessons in it I've gleaned over the years.

 

 

I encourage you to watch all of it as you'll get 3 gifts.  And all 10 lessons I share are big ones.

And remember this from the last sentence of Joe Karbo's famous ad: "The wisest man I ever met told me something I'll never forget. Most people are too busying earning a living to make any money."

 

Godspeed.

Marlon